Homework: Digital & Social Media Strategies Presentation
Many digital and social media sites are widely used in marketing strategies.
Prepare a 10 to 15 slides presentation with detailed speaker's notes and visuals elements.
Complete the following in your presentation:
a. Identify a company that could benefit from better use of social media. Use company (Cracker Barrel)
b. Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. 10 have already been chosen (Facebook, Twitter, Youtube, Instagram, Pinterest, Google+ Search, In-app Adverts, Email Marketing, Website Banners, Podcast Sponsors)
c. Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
d. Determine key performance indicators to measure the success of the online strategy.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.