Research Paper Assignment
Write a four page paper about how Consumer Behavior applies to Marketing Strategy. The goal is to summarize key concepts in consumer behavior and apply theoretical elements to Marketing. You may choose any topic covered throughout the course. Please include 3-5 journal references and use APA.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.