Problem: Advertising Analysis
Length: 800 to 1000 words.
TOPIC: Choose magazine ads for three different consumer products. For each ad:
1) Write a description of what you think the demographic characteristics of the targeted market are. Use segmentation terminology where possible. Be specific and clear about who you believe they are targeting.
2) Tell me what do you see as their major message to their customers? What is the point of the ad and do you think it successfully conveys its message? Why/Why not?
3) Media selected. What magazine did you find this ad and do you think it was the right choice given the audience and message? Why or why not?
4) Include your actual ads with the paper. You can scan and add to your paper. I must see the ads to be able to grade your analysis.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.