Paper Homework
Analyzing advertisements can help in crafting effective promotional plans. For this homework, identify and evaluate three magazine advertisements that you find appealing or disturbing.
Search the internet for three magazine advertisements (use Google Images or Yahoo Images to find advertisements) and answer the following questions below for each ad:
A. What types of consumers do you think would find this ad appealing? Describe the target audience (age, gender, and lifestyle).
B. What motivations does the ad use to grab and hold attention?
C. Does the ad appeal to your emotions? Why or why not?
D. How does the ad get people to buy the product?
E. Does the ad tell the truth (give the whole picture)? Do you detect any exaggeration or suspicious promises?
F. What advertising appeals are used to sell the product? Explain how the techniques are used in the advertisement.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.