Evaluate various methods for creating customer value


Reflection Problem

Respond to the following questions based upon these course objectives:

a) Analyze data sources and uses in the local, national, and global marketplaces.
b) Evaluate various methods for creating customer value.
c) Compare and contrast the ways that a company can create brand identity.
d) Assess internal and external communication needs as they relate to the marketing function
e) Assess challenges for a domestic company marketing globally.
f) Analyze challenges related to the implementation of marketing efforts.
g) Develop a marketing plan.

Answer the following questions with supporting examples and full explanations.

a) For each of the learning objectives, provide an analysis of how the course supported each objective.

b) Explain how the material learned in this course, based upon the objectives, will be applicable to the professional application.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Evaluate various methods for creating customer value
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