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Discuss advantages and disadvantages of secondary research

Discussion Post: International Marketing

Discuss the advantages and disadvantages of secondary and primary research. Which type of research is probably best for micro-level analysis? For a macro-level analysis?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss advantages and disadvantages of secondary research

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