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Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.
How an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.
Evaluate and clearly explain how the purchase was impacted by each of 5 categories of influences: Economic Needs, Psychological Variables and Social Influences.
What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
Prepare marketing plan for a company that makes military gear and the specific item is the coordinate scale & protractor.
Describe the demographics, behavioral, psychological, and preferences of the Sneakerhead target audience.
How is each positioned (see brand positioning in chapter)? Which is the best in your view? Why is that particular brand the best in your view?
Provide the description of your product and market. Identify your segment, target market, and positioning strategy. Conduct SWOT analysis.
What are the important elements of strategy? Why? What issues may arise if your do not identify all the potential disadvantages of your plan?
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source.
What products/services are offered? What pricing approaches are used? How do they promote to customers (e.g., advertising, personal selling, sales promotion)?
What firm can you think of that has succeeded and failed in the past? The same company may have succeed and failed at different times in the past.
Start by listing current non-tariff barriers for specific product and the specific country. Explain how an organization might minimize or overcome the effects.
What do the customers buy/use of value from the business? What changes can company/brand expect in the future? How can the company better serve its customers?
How might CRM be used in a not-for-profit setting such as local government or charitable fundraising?
What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC.
In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.
Identify the elements of a direct response marketing strategy. What are some benefits of direct response marketing? What are the 4-I'S of Internet Marketing?
Discuss the concepts of customer acquisition, conversion & retention and why are they important for the marketer when developing marketing strategies?
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women?
The company recently reviewed its customer relations strategy and suggested that the brand communication. What are the various touchpoints for Berry's?
Consider the roles marketing plays in firms and the two essential elements of a marketing strategy: a target market and a marketing mix.
Describe a service experience that you have encountered in which a process was either designed well and enhanced your customer experience or poorly designed.
Describe five steps to take as a leader in a global company to ensure that it is engaging in ethical and sustainable practices.