Problem: Consumer Behavior
Using the approved company and product/service, you will answer the following questions:
a) Who are the competitors in this space?
b) What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
c) What gap will you fill by offering your redefined or new product or service?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.