Marketing Homework
I. Customers
i. Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
ii. What do the customers buy/use of value from the business?
iii. What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
iv. List 3 Opportunities you have identified in your personal assessment of the business: (Make sure you label why you call each item an opportunity).
v. List 3 Threats you have identified in your personal assessment of the business: (Make sure you label why you call each item a threat).
II. Company
This Section Discusses what the brand is currently.
i. List 3 Strengths you have identified in your personal assessment of the business (Make sure you label why you call each item a Strength)
ii. List 3 Weaknesses you have identified in your personal assessment of the business: (Make sure you label why you call each item a weakness).
iii. How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
III. Collaborators
i. Define the business partnerships.
ii. Discuss the company/brand's current partnerships. Create a new partnership you think may be a good for the business/brand to undertake and discuss why you suggest this partnership.
IV. Competitors
i. Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.
V. Recommendations
i. Based upon the analysis you just completed in this worksheet, what are three key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.