Describe any recommendations for improvement, Marketing Management

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Describe any recommendations for improvement

Discussion Post: IMC Tactics- Marketing/Advertising

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe any recommendations for improvement

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Marketing Management: Describe any recommendations for improvement

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