Discussion Post
• Discuss how and why online advertising and promotion is effective and essential to internet marketing.
• Discuss the concepts of customer acquisition, conversion & retention and why are they important for the marketer when developing marketing strategies?
• Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.