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Discuss the concepts of customer acquisition, conversion & retention and why are they important for the marketer when developing marketing strategies?
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women?
The company recently reviewed its customer relations strategy and suggested that the brand communication. What are the various touchpoints for Berry's?
Consider the roles marketing plays in firms and the two essential elements of a marketing strategy: a target market and a marketing mix.
Describe a service experience that you have encountered in which a process was either designed well and enhanced your customer experience or poorly designed.
Describe five steps to take as a leader in a global company to ensure that it is engaging in ethical and sustainable practices.
What steps could each company take to improve and strengthen their core competencies to increase their current market share?
In this discussion forum, identify a consumer product that has decreased in price and discuss the increase in consumer demand for this product.
Why this association works to support the for-profit brand, and How the consumer is involved through a purchase.
How does the brand appear in the marketplace?in terms of revenue? Try to find current revenue information as well the revenue of current competition.
What is the most important goal of a research report? Explain. What is meant by the written report standards of completeness, accuracy, and clarity?
Discuss what are some of the ways we can manage the distribution channel? Consider the various channels of distribution.
What recommendations would you make on how to improve brand touchpoints? Be specific here and include your original thoughts.
What is the value proposition offered by Madewell and thredUp? Now that you viewed their resale websites, have your attitudes about buying and clothing changed?
Share some reasons that you're interested in studying marketing and how the study fits into your future goals.
How an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.
When a firm expands its operations into a global market, what are important and strategic factors to consider in deciding what type of structure is appropriate?
Customers want the latest and greatest products. What are some ways to build customer relationships?
Explain the strategy used to market the product or service, whether you think it is effective, and why you believe that to be the case.
Provide a return to shareholders on their financial investment in the corporation. Would you advise the corporation to accept the opportunity?
Consumer protection is an important issue, but how much responsibility should the government have in protecting the consumer?
How important are bricks and mortar stores in today's internet world? What are the implications of a movement towards more internet marketing?
In your initial post, identify a policy, project, or initiative from your experience or from course materials.
How does this celebrity align to the target market? Which media channels would you use to reach the target market with this celebrity endorser?
Using the same business, how is it going about creating customer loyalty? Examine what strategies the company is currently using to entice customer loyalty.