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Identify the chosen marketing strategy for your new program. Define your targeted audience based on your market segmentation in previous homework.
Outline the steps in OP's Mexican transportation process. What changes would you recommend to reduce overall transit time?
Concept of product life cycle believes that any products go through a series of distinct stages. Explain key characteristics in each product life cycle stage.
How can we support our employees' needs in reopening the park? What possible crises could arise relevant to the incident and reopening?
What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation?
Analyze what type of market structure best describes your chosen industry/market. Be very specific and provide data and examples to back up your argument.
What are some effective strategies content marketers can use to respond to or prevent crisis situations?
The various stages of the product life cycle present different opportunities and threats to firms. List likely responses from companies in dealing with.
To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why?
How would you turn down an opportunity and still keep the door open for business with this client in the future?
Choose a product of your choice and critique the promotional strategy. What message is the sponsor trying to convey? How would you do it differently?
How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)?
Write 3 pages on the order management and customer service of Nike. Add graphs and charts (not included in 3 pages).
Write 3 pages on the Pricing issues in channel management of Apple. Add graphs and charts (not included in 3 pages).
If marketers think local and act local, what are some of the new products and services that are likely to emerge from Africa in the next few years?
Prepare one promotional tool each for consumer sale promotion, personal selling and social media. Describe how the four AIDA concept stages are to be addressed.
Why would this make sense for a company like Walgreens? Provide recommendations on what Walgreens might do differently going forward with their entry strategy?
Describe a value chain analysis. How does a value chain analysis help a firm gain competitive advantage?
Describe the product/ company that you are going to introduce on a global level and explain why you chose this company/ product.
What marketing channels are most suitable for the purpose? How would the values of the organization influence the marketing strategy?
What are your reasons for choosing each KPI? Determine two methods to monitor the results of the identified KPIs.
What do you think Cheese symbolizes in the context of Who Moved My Cheese? What does cheese signify for you in this context?
Describe what you have been learning and how you would use it as an entrepreneur.
Identify the processes that need to be created so sales, marketing, and product development collaborate to address customer needs.
Why do companies enter foreign markets? Name and describe three theories of why nations trade in goods and services.