Homework: Presenting a Marketing Project Plan
As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor.
Use your work from the homework to create a 10 to 15 slides voice-over presentation using either Microsoft PowerPoint or websites like Google Slides, Adobe Slate, or Prezi.
The presentation should showcase your proposed marketing project plan and the integrated advertising campaign and should:
A. Summarize the need for your new hospital program in your community.
B. Identify key data points you collected that support the need of the new program.
C. Identify the chosen marketing strategy for your new program.
D. Define your targeted audience based on your market segmentation in previous homework.
E. Include your specific message(s) you will use in your integrated advertising campaign.
F. Identify the tasks and their order of importance needed to implement your marketing project plan.
G. Explain when and how you will evaluate your marketing project plan.
H. Identify a projected timeline of evaluation.
I. Identify tools you will use to evaluate your plan.
J. Identify resources and data that will be used to determine success in your marketing project plan and new program.
K. Based on anticipated changes in the future, discuss how health care marketing strategies can change.
L. Consider external influences that may guide strategy changes.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.