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Describe how you would go about selecting the right channel members and how you would get that product to your stores.
What are three major concerns from a marketing viewpoint that you would need to address? Explain.
What was the issue in breakfast sales? Based on initial results, Srgo believed that McCafe appears to have resolved the issues in breakfast sales.
Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
Provide the characteristics of one segment which is your focus in this new entry market -which group of customers will you target?
Marketing ideas using social media. We have discussed how one of the target markets for Chipotle is Millennials, who love social media.
Describe how you will message each segment. Be sure to explain what is a communication channel, such as social media, direct mail, etc.
What arguments would you use to convince the CEO that online marketing is a good strategy?
How you differentiate, and discuss optimal strategies for 4Ps of marketing. Discuss how these strategies would differ if you added a physical retail location.
Identify the specific feedback loops you will monitor and how often. How should results be reported to the key stakeholders needing this information?
What marketing channels are most suitable for the purpose? How would the values of the organization influence the marketing strategy?
Present an overview of the top four digital retail companies. Discuss how innovative technology will influence the success of this new business.
While the attached social capital article is from some years ago, is social capital important in business and capital markets?
With that in mind, describe how adding a risk-free security to modern portfolio theory allows investors to do better than the efficient frontier.
What metrics will you use to measure the effectiveness of an organizational exceptional customer experience program?
What do you to to set yourself apart to create your brand. Again, this is just to have some fun, reinforce concepts of this week and earn easy, bonus points.
Which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers? Support your opinion.
In your opinion, which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers?
What type of food, price, quality, distribution will you offer? What will be your competitive advantage? Choose a name and brand identity or slogan.
Describe the ideal sales compensation plan for this sales position. How do you think sellers in this company are organized and why?
Identify two SMART objectives-one for each marketing strategy identified in the previous homework. What are your reasons for choosing each KPI?
Identify specific consumer research methods you will use and explain why. How will you use the research outcomes for a continuous improvement plan?
How are these companies using the various promotional tools effectively? What stood out to you about the communication strategy?