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As a marketing manager, how does a focus on sustainability inform your tasks and activities? How might sustainability contribute to customer satisfaction?
When thinking of attributes of an effective leader, what personal brand traits do they appear to possess?
What message do business want to send to their audience with social media marketing? Which company do you think has a better strategy? Why?
How has the pandemic changed the way people shop for items? Explain how AI (Artificial Intelligence) can help with on online shopping?
Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public.
Explain the impact you believe the continued evolution of nursing informatics as a specialty and/or the continued emergence of new technologies might have.
What kind of products Netflix offers to the market? Why the Netflix culture was described as weird? What is its uniqueness?
What is the key idea behind goal-setting theory? How does management by objectives help implement this idea?
Identify your marketing goals (loyal customer base, recognized brand, increased sales, coverage in the media, etc.) and describe how they will be achieved.
What form does the marketing take? Is it promotion and sales, advertisement, call for action, public relations, or something else? Who is the target audience?
Identify one KPI that can be used for each of the marketing objectives. Describe two marketing strategies to address negative public feedback on social media.
Compute the dollar proceeds from the sales if GE decides to hedge foreign exchange exposure using options.
How much can and should a company in your industry of interest plan or how much should it's management team rely on letting God do it all?
What is inherently right or wrong about trying to grow a successful and therefore profitable business in your industry of interest?
A discussion of what organizational culture adjustments are necessary for data-driven marketing to be successful in this case.
Explain how you would effectively and successfully manage the changes taking place at XYZ Corporation while overcoming resistance to change.
Find a short definition of quality (cite your source) and share it with the class. How does this definition fit a product or service you have used?
Explain the impact and provide at least one strategy to address and tackle each challenge identified. Discuss the impact of the pandemic on global marketing.
Compare profit margins, inventory turn ratios, tangible net worth and other measures with benchmark companies to analyze the target company's cost position.
Develop an advertising campaign for our MBA program. Your campaign can focus on a very specific segment, or very widely applied.
What solutions should be considered as you seek to develop a sense of ownership of your plan? What solutions would you recommend to the board, and why?
How much will each of the players pay? Implications? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge
Explain the concept of the marketing management of defending the practice of social media marketing.
Describe in your own words a purchasing decision you have made or will make in the future and following the example in the article.
Identify modes of communication- How will you present the new idea/service to your target audience? Create the projected marketing and promotion budget.