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What message is the sponsor trying to convey

Journal Problem: Critique of a Promotional Strategy

Details

You addressed promotional strategy both in your reading and in the learning activity. Now you will apply that knowledge to a product of your choice.

Checklist:

• Choose a product of your choice and critique the promotional strategy.
• What message is the sponsor trying to convey?
• How would you do it differently?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What message is the sponsor trying to convey

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