Problem
In this video, you will learn the difference between crisis and issue and be able to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation. By: Melissa Agnes
YouTube Video the Expert Session: "Crisis Ready: How To Build An Invincible Brand - Melissa Agnes"
In this write-up, you want imagine that you are teaching someone about this Expert and what you learned; you want to follow the following format:
1) Introduction - Who was the Expert and why are they considered an expert
2) Name the top 3 to 5 things the Expert chose to share - you need to explain WHY these things are important to content marketing
3) How can you imagine using one or two of these skills in your own work in content marketing?
4) Conclusion - Did you find this Expert session to be of value? Why or why not?
In this expert session, be sure to reference the following:
1) What is a crisis in terms of brand identity? What are some different types of crises?
2) What are some effective strategies content marketers can use to respond to or prevent crisis situations?
3) What mistakes can content marketers make when responding to crises? How do we avoid these?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.