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What are the conventional bases of segmenting the target audience? What is the difference between CRM and CEM?
Identify three or more options for SADAFCO, each of which should establish priorities with regard to product lines and geographic markets.
Briefly discuss global issues associated with physical distribution and transportation logistics.
Are you a Pepsi or Coca Cola drinker? What do the ads from the video change your attitudes towards to Pepsi and/or Coca Cola?
Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors.
How to attract more business majors to your school. Write an outline of the steps you would take, including the sampling procedures, to accomplish the task.
Identify a new international market for a particular brand of your choice. Which parts you might have needed further understanding and why.
What are the primary responsibilities of a salesperson and what are the competencies needed for each responsibility?
How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle for this).
Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
Will the proliferation of shopping bots and recommendation agents make our lives too predictable by only giving us more of the same?
What ritual did you recently experience? Describe it and explain why you think it is important to take part in this activity.
List 3 important changes in the modern family structure. Find an example of a company/brand that seems to be conscious and aware of this change in its product.
Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the company's response?
Describe a business you deal with as a customer. Describe the customer service you receive there. What makes that business better than their competition?
Use five forces framework to analyze the grocery market. How does these elements affect the profitability of the industry?
Identify critical values for the test statistics and state the decision rule concerning when to reject or fail to reject the null hypothesis.
How is the industry performance vs the market? How are the company's stock performance vs each other?
Please define ambush marketing and provide an example of a company or any entity that used ambush marketing in sports.
What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?
How did that retailer overcome the challenge? In what ways did this affect its customer base?
Explain why you think the customer is so angry. Why did you chose this technique. Write response to customer as though you are speaking to person in real life.
Is setting prices base on one's willingness to pay fair? Does it create value for customers? What are ethical concerns with price strategy utilized by EpiPen?
Which of these indices is a better indicator of the stock market? Why? Do you think that the stock market is a good indicator of the state of the economy?
How would you describe Starbucks' approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for Indian market?