Problem
Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:
• Target customers: identify your target customer groups and explain your selection.
• Industry Analysis: A report on what's going on in the market.
• Marketing Plan: Describing how you will attract prospects, convert them to paying customers and maximize the lifetime customer value.
So we as a group decide to go with a Spa in Providenciales(Grace Bay) and later expand to Grand Turk (Cruise Center), in her the Turks and Caicos Islands.
These three section are the parts I have to do. The name of the Spa is Innovative Touch.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.