Discussion Post: Luxury Service Marketing
Select any company in the luxury services field, and analyse its services marketing strategy in terms of:
• Promises made, how, to which segment (s), and why this/these segment(s).
• How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle for this).
• Summarize the seven P approach this company is using: product (offering); price; place; promotion; people; and processes.
• How would you rate this company's service marketing strategy: bad, good, or fabulous, and why.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.