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Explain your culture's personality and the buying habits associated with your culture. Do your buying habits match the perceived buying habits of your culture?
What are the steps of the consumer decision-making process, and how did your decision progress through each step?
Describe factors that will influence how consumers view and, ultimately, purchase products and services.
List and explain a minimum of five marketing strategies based on what you've learned about the Charles Town area.
Create a list of five people that you know that use social media at least 2 or more hours per day. This group of people will make up your first cohort.
Describe why you feel like this social media page was the best one that you viewed. Take a screenshot of the page and upload it with your submission.
Describe at least three different platforms you could use, along with why you would use it, and how you would use it for each of the three.
What are the advantages and disadvantages of video advertising? What is the promotional objective of the two ads?
Identify and discuss the nature and type of marketing issues in the case. What were the consequences of the taken strategies/tactics/actions?
What is the problem/need the product/service solves or addresses? Who is the customer, in demographic terms? Be specific. What is the customer's psychographic?
Draft a promotional message (clear, brief, informative, and persuasive) that conveys information about the services/product the company will provide.
Discuss what elements you find throughout the video that focuses on the target audience, presents needed information, and serves a community need?
Design an effective communication and marketing plan to inform the public of the education program. Integrate the use of social media into the plan.
Select advertisements from different countries using traditional advertising. Assess how culture and ethics influence understanding the ad from each country.
What advertising media would you suggest to be used during the campaign? Do you expect to generate any revenue for the hospital from the campaign?
Write a personal branding statement and share it. How does your personal brand benefit others?
Discuss 3 key new learning points from the assigned text reading. Discuss importance of each of the key points in a typical traditional marketing environment.
Which method do you think could be most effective in branding? Can both digital and traditional marketing support the brand and growth of the business?
How will the results of implementing the marketing plan and strategies be measured for success?
Identify the product or service by what it is, who will buy it. Describe the type of promotional methods you will use to spread the word about your product.
What steps can this company take now in order to ensure profitability in future years?
What would the marketing environment differences be for Wal-Mart to move into the Argentinian market?
Identify two primary marketing communications tactics L'Oréal would employ for its major global brands.
Write the Value Proposition for one of the following three brands: Apple iPhone 12Pro, or Chanel Le Lift Skincare line, or Harrods (London) Department Store.
How do these factors affect marketing within this country? How will the infrastructure affect marketing programs to this country?