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Why did Uber want to expand into China and what was so appealing about the Chinese market?
Describe the selected companys main product or service. Describe how you discovered an opportunity to do something better than your competitors.
Describe the political and economic changes affecting global marketing. Provide an example from current events to support your answer.
What is the core problem that the product or service solves? What are 2 or 3 key features of the product or service?
How did Lotte.com use analytics to improve sales? What were the challenges, the proposed solution, and the obtained results?
Define Marketing. Answer this in your own words. Why is marketing important? In your own words tell me why and give me two examples.
For this discussion, complete the following: Describe the concept of justice and the utilitarian and libertarian approaches to justice.
How do these four features of capitalism relate to you as an individual? Explain your thoughts.
Why the objectives fit the role of Trinity Health. What key marketing objectives a marketing director should focus on when developing a marketing plan?
Compare and contrast your product and the competition's product. Brand name, Features, Package, etc. Competitor's prices, promotion and advertising methods.
Why is human engineering important in food service facilities design? What is likely to happen if the design has poor human engineering?
Identify three or more options for SADAFCO, each of which should establish priorities with regard to product lines, and geographic markets.
Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations,
How can Airbnb ensure the ethical treatment of consumers? Should there be a separate strategy for the international component of their business model?
Has the relationship between media and advertising fundamentally changed today with the emergence of new business models and economic pressures?
Identify the most appropriate strategic frameworks and strategic approach. Describe the recommended strategy and its path to implementation.
What information sources did you utilize to make your decision? What source of information was the most influential in your decision making?
What is the marketing strategy for the company? Explain the Traditional (SPOT) Marketing Logics of this company's strategy?
Where do you think companies should draw the line with questionable advertising when it comes to targeting teenagers?
How does sleep deprivation, or sleep loss affect performance? How can we prevent this from happening?
Which channels are the brand using most effectively? What are the keywords associated with Airbus and Boeing?
What does Nestle do to keep its initiatives fresh in order to remain a leading brand? What are the relationships you expect or hypothesize?
What might be an example of potential noise that would interfere with the communication of the message? How can the sender receive feedback from the receiver?
Describe the different types of customers and why this information is important in determining customers' needs.
Write a memorandum explaining your observations, results and recommendations to potential future investors depending on their investor profile.