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Textbook: Advertising and Promotion (Mosby 2022) - Business Library
First Exercise - Chapter 3- Identify the dark side of advertising and advertising practices, especially the negative ethnic connotations. Site advertisements you have seen that you are offended by.
Second Exercise - Chapter 4 - Pick an example of a new style, product, or idea and explain how the diffusion of innovations can spread an idea through society and the marketplace.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.