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What the company does and its market? What you want to achieve with the social media campaign and why?
Does it appear that SBH has an overall marketing plan? Does it appear that SBH had a significant grasp of the nature of marketing?
Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.
What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation.
How will the identified methods help you reach the target audience? How will you measure the performance of your marketing efforts?
Describe how a successful business message presented on social media can impact customer loyalty, ensure customer retention, and expand publicity.
How can Airbnb ensure the ethical treatment of consumers? Should there be a separate strategy for the international component of their business model?
When should a firm focus on purchasing effectiveness measures? When should a firm focus on purchasing efficiency measures?
Discuss 3 key new learning points from the assigned text reading. Discuss the importance of each of the key points in typical traditional marketing environment.
Describe the forces for change both inside and outside Carnival during the outbreaks. Does Carnival need adaptive, innovative, or radically innovative change?
What pricing strategies do your selected retailers utilize? E.g. high/low, edlp? Are the prices on the websites the same as in store?
Create a SWOT analysis for chosen company. List 3 strengths, weaknesses, opportunities and threats. Under each chart write a paragraph supporting your choices.
How would you describe the product's current pricing structure, and who is the target market? What new pricing strategy would you use for your shampoo?
What might cause the product to move to the next stage? What examples from the marketing mix for the product can you provide to support your answer?
What are the distribution locations used by the brand? Be sure to detail both direct and indirect channels. What would you do differently to distribute product?
How has the COVID situation impacted the organization overall or in broad, general terms? What has the organization done to manage the COVID impact?
Compare and contrast the 2-3 countries and then discuss how you would select the one country to enter from these 2-3 countries.
List three non-price issues that a buyer and seller can reach an agreement on and explain why each issue might be important to the buyer and/or the seller.
Describe the current market of the selected organization. What types of products does this organization manufacture? Who are its customers?
Provide an example of how t-tests could be used in your potential field of study for your dissertation.
How will all that you learned in this course assist you in future courses? In your current job? What do you think will happen to your trend or product?
What were the two most important concepts you learned in this course, and how do these concepts relate to your own professional development and experience?
Describe the consumer segment you have selected. Explain why they are a good fit for the product. Define the stages of the consumer buying process.
Write the main characteristics of the firm chosen: the type of business, sector, main competitors spotted, and personal impressions about the prospects of firm.
Compare and contrast different pricing methods to choose a pricing strategy. Explain how you might fine-tune the base price with price-adjustment strategies.