Homework: Advertising
Choose one of the following topics:
o Does advertising today sell values and lifestyles more than products and services? Or does it serve to convey information and knowledge about those products and services to consumers? Provide examples or focus on one or more ad/marketing campaigns to support your argument.
o Are retailers today successful in compelling consumers to spend their money (either online or in brick-and-mortar locations)? Or have consumers become smart and savvy enough to see through their techniques? Provide examples or focus on one or more retailers, malls, and/or websites to support your argument.
o Has the relationship between media and advertising fundamentally changed today with the emergence of new business models and economic pressures? Or is advertising as important as ever to the survival and success of media? Provide examples or focus on one or more media industry to support your argument.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.