Describe recommended strategy and its path to implementation


Assignment: Devise a Strategic Plan for Square

Based on your analysis of the industry sector and competitive dynamics, recommend a new strategy for the company to adopt. You will consider all of the concepts that you have learned in the course, and the work you have done in your teams to develop the strategy.

I. Using the different evaluation frameworks that you have learned (e.g. SWOT, PESTLE, 5 Forces), describe the current situation and environment that the organization is in, including direct and potential competitors. Identify the internal and external factors that are most critical to the organization.

II. Identify the most appropriate strategic frameworks and strategic approach(es) (e.g. Strengths/Opportunities, Weaknesses/Threats, etc.), and justify why those frameworks and approaches are appropriate.

III. Describe the recommended strategy and its path to implementation.

IV. Describe how analytics could be employed:

i. To better understand the strategic environment;
ii. To select a strategy; and
iii. To evaluate the performance of the strategy

V. Describe what might happen in the course of implementing the strategy that would cause changes to some of its elements - and what those changes might be. Consider as many factors as possible, e.g. competitive, environmental, economic etc.

Format your assignment according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Describe recommended strategy and its path to implementation
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