Assignment
Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing.
1) Briefly introduce the company you have chosen.
2) Gather examples of the company's activities and products that support its business model.
3) Explain each of the bases for segmenting consumer markets and business markets.
4) For the company you chose, describe which base is used (i.e., consumer market or business market), and describe how the selected segmenting options are achieved.
5) Examine how these factors influence the marketing strategies of your chosen company.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.