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What kind of mistakes can you avoid by having appropriate social media marketing Rules of Engagement best practices in place?
What are the problems you see with the current use of Mass Media (for IMC) and what is the best way to overcome this?
Which brands have the highest and lowest equity in the market? Will it be more profitable for Emergent to raise prices or cut prices?
Discuss the five basic causes of intragroup conflict: competition (winning), resource allocation (sharing), power (controlling), work-related disputes (working)
You discover 5 days into your 9 day event that a child who attended your event on day 2 was positive and contagious with measles.
If you were asked to conduct a focus group, as a key part of Husqvarna's market. Why would this be of value to your Paid, Owned or Earned content strategy?
Develop a credentials presentation to sum up the advantages of your company and its products.
While they're a simple foodstuff, they can be created in many combinations. What factors should you test in terms of your customers' likely preferences?
As talked about in class, outline 2 different ways we can engage in Public Relations. Provide an example of each and their impact on attitudes/behaviour.
While critiquing and applying Belbin's team roles theory, discuss how you will train and develop your current staff based on their skills-sets.
Explain the significance of an appropriate marketing mix in the present competitive environment. Cite examples to support your answer.
Analyze how psychographic segmentation can assist e-marketers in increasing their online traffic. Support your answer with relevant examples.
Discuss how Pamu targets specific consumers based on their buying behaviors and how buying behaviors influence Pamu's marketing communications.
Give specific examples of how you could use the model or framework effectively, or examples of how it was limited in its usefulness.
Analyze one types of segmentation in demographic context, and how they can assist e-marketers in increasing their online traffic.
As with any innovation, self-driving cars bring with them a lot of technical issues. Provide Data analysis and business recommendations for Tesla.
Name the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies?
How might different audiences view this ad? How do you feel about what is being shown? Do you agree, or disagree with the ad? Why?
What data collection method should be used? Why? Identify a valid sampling frame. Which sampling method should be used? Why?
Which Program (A, B, C, or D) has the lowest cost per thousand? What is Program C's Cost Per Rating Point (CPP)?
Conduct a mini audit of Aldi's current digital marketing and generate three insights based on your audit.
Give examples of a measurable Tasks from a company that buys your car online by checking your car giving a proposal and eventually pay.
Why do you think so many organizations rely on advertising to communicate with customers and potential customers?
Write a cafe has a webpage to permute their premium coffee beans. There are 30 premium blends each packed in 500 gm bags.
Do you agree? Disagree? What are the strengths and weaknesses of the arguments presented by the authors? Do you agree with their suggestions?