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What strategic issues are facing the company? Develop three strategic goals for Diamond Estates Wines and Spirits. Ensure your goals are SMART.
What motivated you to enroll in this course? What is your intended career plan upon graduating? What skills would you like to develop this semester?
what, then is the difference between brand prominence and brands that are capable of producing substantial long-term profit? What are the secret ingredients?
What are the similarities and differences in the two markets? Why did Karnataka strategy not deliver results? Why did strategy for other regions not work out?
What are the various objectives of each of the sales promotion activities you observed? You're encouraged to attach images of the promotion activities.
Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
Identify the target market to achieve business objectives. Identify the value proposition that will help to grow the business.
Kindly provide what brand that can help bridge cultural gaps while still having profit? And what brand extension can it pursue?
Discuss the role of music in advertising. Find an example of television commercial that is using a song and discuss role music plays in delivering the message.
How and why do you think Amazon chose those particular products to recommend? Could these recommendations be replicated by other eCommerce websites? Thoughts?
What secondary data sources would be available to the manager of a restaurant that wanted to research consumer trends for a specific neighborhood or zip code ne
What is your greatest strength? What is your greatest weakness? What do you want to learn from this course?
If you were the marketing manager for LEGO how would you communicate the change to your customers?
Explain why you believe the ads appeal to the particular levels of the hierarchy and speculate on why the firm decided to appeal to these levels.
Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative hypothesis.
What is Markides' Dynamic View of Strategy? How does the concept of S-curves relate to the Dynamic View of Strategy?
Discuss how Papaya's Vintage can ensure strategic consistency in their campaign when targeting the selected market segment.
Identify one target market and discuss how Maslow's motivation theory can be used when developing the campaign for targeting this segment.
Identify current competitive advantages for your unit of analysis and how to protect those competitive advantages.
Identify an organization which has implemented data analytical solutions for real-time decision making.
Would you invest in Spergo? whether you invest or not, the owners ask you to advise them regarding some of the key distinctions that they should consider.
Why do so many new products fail? What must be the goals for a company to create successful new products?
What information should be gathered at a company when it should be gathered, why it should be gathered, and the purpose of doing the research.
Define globalization Discuss outcomes or consequences for marketing, using two products, services, or ideas as examples.
Describe the intended audience for your presentation and explain: How is this topic relevant for them? What can they learn from your presentation?