Problem
Australian supermarket Coles makes more than 20 million customer transactions each week and sells thousands of products from local farmers and suppliers. With more than 2500 stores in Australia, Coles is now considering entering the Singapore market. Before making their decision, they would like to do some marketing research to inform their decision.
a) Identify a target population for this research
b) What data collection method should be used? Why?
c) Identify a valid sampling frame
d) Which sampling method should be used? Why?
e) How will you select the respondents for this study?