Problem
a. Critically evaluate Pamu's international marketing strategies, assessing the markets they engage with, the approaches used and their strenghths and weaknesses and critically assess the efficacy of Pamu's approach.
b. Examine New Zealand's role in the international meat and dairy markets and debate the role of markets and marketing from the point of potentially getting Pamu's more novel products (Links to an external site.) such as Deer Milk greater market share internationally.
c. Analyse the buying behavior of potential international consumers of Pamu's more novel products (Links to an external site.) (from countries other than your own) and their expectations of the New Zealand meat and dairy industry.
d. Discuss how Pamu can use your consumer research to develop effective marketing communications.
e. Discuss how Pamu targets specific consumers based on their buying behaviors and how buying behaviors influence Pamu's marketing communications.