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What types of marketing or information help to form your initial opinion on this product or service?
Identify market penetration/ strategic opportunity matrix; product and market development; SWOT; environmental scan diversification strategy;
What is their why? Are they operating from the inside out of Sinek's Golden Circle? What is it about their marketing with which you identify?
Errors in an organization's data can be impactive. Have you ever been impacted by a data error? What happened and why and any pertinent details.
Describe the marketing exchange relationship that exists between Southwest Airlines and its customers.
What are the shares of the top 5-10 brands in the U.S.? Show and discuss. What are the trends in the marketplace?
Show your findings. What do they say about the market- define and discuss. Can secondary data address questions related to changes and trends in the US market?
What is the current customer base for your product? What are the specific demographic for this product? (gender, age, income, etc.).
Do you think these three factors adequately represent the physical quality of life of a country? Should other factors be considered?
What are the primary personas that JetBlue has identified for its business? Are there others that could have been mentioned?
How do cool hunters work? How do their techniques relate to what you have learned about marketing?
What stood out to you about what you learned? Assess the topic critically and tell your peers what you think about it.
How did the company integrate social listening, and what the results were? In your opinion, could they have made this social listening more effective?
Conduct a brief content analysis of Warby Parker's social media presence. What strategy are they following, and what kind of content are they producing?
Compose a proposal for your marketing plan project. Why do you want to work on / learn more about this product?
Define the value proposition for the product. Identify the product strategy that makes the item unique against the competitive set.
What is the value proposition for this new product? Assess how well the new product fits into the company's overall branding strategy.
Do the policies and procedures meet the legislative requirements? Explain. Do the policies and procedures meet the ethical requirements? Explain.
Identify and evaluate systems that have potential to meet current or future PR needs of the organization.
Discuss how these elements are practiced in the selected firm. Recommend improvements to the marketing mix the management can make of selected firms.
Discuss changes in three of Americans' self-oriented values. Define green marketing and explain what is meant by greenwashing.
Name the seven factors influencing nonverbal communications and describe four of them. List and describe the three trends in the global youth market.
Define the steps of the marketing process and explain how would you apply the steps to the given market opportunity relates to the Sri Lankan cosmetics market.
Provide situational analysis by identifying key issues using various marketing tools for example macro environment analysis; SWOT analysis; competitor analysis.