Problem
a) Media: What are the problems you see with the current use of Mass Media (for IMC) and what is the best way to overcome this?
b) Social Media: Discuss the pros and cons of Social Media.
c) Money: What is the difference between "Top Down" and the "Task Method" ways of developing a budget? Which you you use and why?
d) Measurement: Discuss your thoughts on "Measuring" the performance of an IMC campaign.