What is wheel-of-retailing theory


Assignment:

The wheel-of-retailing theory suggests that the normal path for a retailer is to enter the marketplace with lowerpriced goods and then to increase quality, services, and prices. Why do you think this happens? Is it the right path for all retailers? Why or why not?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is wheel-of-retailing theory
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