What change agents in global marketing, Marketing Management

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What change agents in global marketing

Assignment:

Q1. Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives? Can you think of other motives? What are they?

Q2. What is meant by ‘change agents’ in global marketing? Give examples of different types of change agent.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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