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Explain how marketing plans differ at various levels in an organization. Top management spends more time engaged in strategic planning.
Working as an individual or in a group composed of no more than a total of three (3) students to create a team. Using your understanding of consumer behavior
The basic steps in the marketing planning process are defining the organization’s mission and objectives; assessing organizational resources.
Describe successful planning tools and techniques, including Porter’s Five Forces model, first and second mover strategies, SWOT analysis.
Identify the basic elements of a marketing strategy. Development of a marketing strategy is a two-step process.
The five dimensions of the marketing environment are competitive, political-legal, economic, technological, and social-cultural.
Choose a company and product line big enough to have a professional website and plentiful information through multiple sources
Describe the methods for marketing planning, including business portfolio analysis and the BCG matrix.
You will be the head of a department within a larger organization. Your department has its own highly effective organizational culture
To survive in a challenging environment that includes soaring fuel costs, several airlines have decided to combine as part of their strategic planning.
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. You will build a marketing plan for an organization
Why is it important to get input from others when planning? Input from a variety of sources—other employees, suppliers, or customers.
The firm’s mission is the essential purpose that differentiates the company from others. Its objectives guide development of supporting marketing.
In the final step of the marketing planning process, managers monitor performance to ensure that objectives are achieved.
"Project Assignment" would be to develop a (Marketing Plan) for your "company" (your own creation). Your Marketing Plan must contain the "five basic elements"
Briefly explain each of Porter’s Five Forces. Porter’s Five Forces are the threats of potential new entrants, which increases competition in a market.
"How do you define your customer" and describe how you would design a focus group research session for your company? Include information on how many people, de
The benefits of a first mover strategy include capturing the greatest market share and developing long-term relationships with customers.
What are the four components of the SWOT analysis? What is a strategic window? SWOT analysis helps planners.
Give an example of how a firm can avoid marketing myopia. A firm can find innovative ways to reach new markets with existing goods and services.
The biggest distinction between for-profit and not-for-profit organizations is the bottom line—whether an organization is judged by its profitability.
For-profits and not-for-profits may form alliances to promote each other’s causes and offerings. For-profits may do so as part of their social responsibility.
The five categories of nontraditional marketing are person, place, cause, event, and organization marketing.
Two organizations might use one marketing effort to promote an event and a place; for example, NBC Sports.
Relationship marketing can move customers up a loyalty ladder, generating repeat sales and long-term relationships.