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What are two major ways of setting Internet advertising rates, and how do they work? What is the difference between a pushing strategy and a pulling strategy?
Not-for-profit organizations rely on IMC just as much as forprofit firms do. The Egyptian government, which owns the remains and artifacts.
Want a deep discount on a deep-dish pizza ... a day at a health spa ... Major League Baseball tickets?
There’s nothing like a lazy afternoon spent browsing Main Street or the mall, latte in hand, taking in the sights, sounds, and intoxicating smell of Cinnabon.
Identify the different elements of the promotional mix, and explain how marketers develop an optimal promotional mix.
As the largest company in the world, with more than a million employees worldwide and more than $400 billion in sales in a recent year.
Visit a department store and compare at least two departments’ pricing strategies based on the number of markdowns you find and the size of the discount.
Visit a local outlet mall or research one on the Internet. What types of stores are located there? How do the product selection and price compare with typical s
McDonald’s has traditionally relied on a cookie-cutter approach to its restaurant design. One store looked essentially like every other—until recently.
Several major retailers have begun to test the extreme markdown strategy that lies behind popular dollar stores such as Dollar General and Family Dollar Stores.
Identify a target market and then suggest a mix of merchandise, promotion, service, and pricing strategies that would help a retailer.
Target has become known for trendy clothes and stylish housewares, all readily available in spacious stores at reasonable prices.
Visit a local Walmart store and observe product placement, shelf placement, inventory levels on shelves, traffic patterns, customer service.
Define automatic merchandising, and explain its role in U.S. retailing today and in the future.
Distinguish among the different types of manufacturer-owned wholesaling intermediaries. What conditions might suit each one?
What is retail convergence? Define scrambled merchandising. Why has this practice become so common in retailing?
Find some examples of retailers that demonstrate the concept of the wheel of retailing. Explain the stages they went through and are in currently.
Compare and contrast the two types of channel conflict. Why is channel conflict damaging to all parties?
Why do firms choose to streamline their supply chains? Describe two or three ways a firm might go about streamlining their supply chains.
What are the five components associated with the cost of achieving customer service standards in a physical distribution system?
Describe the two concepts that influence materials handling choices. Give an example of a product that would be appropriate for each.
It takes a lot to move an elaborate stage performance like Cirque du Soleil, Big Apple Circus, or a rock band from one location to another while it is on tour.
Imagine a vending machine that would charge more for hot drinks—coffee, tea, and cocoa—during cold weather.
How might this affect the purchase choices consumers make? What problems might a dealership encounter with this type of distribution?
Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.