Assignment:
Purpose:
The purpose of assignment is for you to apply concepts discussed in class, conduct your own research and develop a social media marketing program targeted at a segment of consumers that you should be able to understand.
Expectation
Working as an individual or in a group composed of no more than a total of three (3) students to create a team. Using your understanding of consumer behavior from class, information from posted readings, supplemented by your own secondary and primary research you are to develop a social media(website) marketing plan that you think will increase youth participation in sport by one segment of Canadian youth aged 12-19 or in Canadian Children 7- 11 years old.
Groups will choose which category of age they wish to work on.
Your assignment is to complete a 15 page paper describing both the fruits of your research and your plan.
Final Project
Part B: Document
1. Include the below:
2. Length and elements:
a. Length of document: 10-12 typed pages.
b. Double spaced and typed (this does not include your title page, abstract, or references page).
c. You must include a cover sheet with the title of your paper.
d. After the cover page (but before the body of the paper) you must include an abstract, which is a brief, comprehensive summary of the paper, no longer than 120 words.
e. Finally, references should be listed on a separate page after the body of the paper. Margins should be no wider than 1". Please number your pages.
3. Number of references: Your paper should include a minimum of seven (7) references.
Appropriate sources include:
a. Research articles from management or Leadership journals (not popular articles such as Psychology Today and Omni).
b. Books (but not encyclopedias or textbooks). I want you to use sources that have strong management support.
'c. Wikipedia cannot be used as resource.
d. You must be able to cite your source according to one of the following formats: APA. 6th edition
4. Appearance: All final papers should be stapled, proofread, and easy to read (no fading or smudging of ink).
5. Demonstrate critical thinking and writing skills by:
a. Selecting and using appropriate research evidence from readings.
b. Quote from organizational materials to contextualize challenge.
Part C: Presentation:
The project will require a 15 minutes presentation for the final project. Students can use any method to record their presentation.
Consumer Behavior
Written Report Format:
Double -spaced, one inch margins, no length limit. Whenever you cite any data/information, please list the source as citation.