Assignment:
Describe successful planning tools and techniques, including Porter’s Five Forces model, first and second mover strategies, SWOT analysis, and the strategic window. Porter’s Five Forces are identified as the five competitive factors that influence planning strategies: potential new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and rivalry among competitors. With a first mover strategy, a firm attempts to capture the greatest market share by being first to enter the market; with a second mover strategy, a firm observes the innovations of first movers and then attempts to improve on them to gain advantage. SWOT analysis (strengths, weaknesses, opportunities, and threats) helps planners compare internal organizational strengths and weaknesses with external opportunities and threats. The strategic window identifies the limited periods during which the key requirements of a market and the competencies of a firm best fit together.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.