Basic elements of marketing strategy


Assignment:

Identify the basic elements of a marketing strategy. Development of a marketing strategy is a two-step process: (1) selecting a target market and (2) designing an effective marketing mix to satisfy the chosen target. The target market is the group of people toward whom a company decides to direct its marketing efforts. The marketing mix blends four strategy elements to fit the needs and preferences of a specific target market: product strategy, distribution strategy, promotion strategy, and pricing strategy.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Basic elements of marketing strategy
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