Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
In profit organization Greensburg Green Town launched a project to oversee the building of a dozen demonstration homes in the community.
Who might be a good prospect for a private jet? If you were a salesperson for such aircraft, how would you go about qualifying a prospect?
Compensation systems. Go to the Web sites shown here and review the material on compensation systems.
Sales careers. Visit the three Web sites listed here and review the material on careers in sales. Make a list of five interesting facts about sales careers.
You have been hired by a discount sporting-goods retailer in an over-the-counter sales position.
Food manufacturers often set up tables in supermarkets and offer free samples to shoppers, along with coupons for the promoted items.
Since the implementation of the national Do Not Call Registry, some Americans have noticed an increase in door-to-door selling.
Design a specialty advertising item for one of the following companies or its products, or choose one of your own. Present your design sketches to the class.
On your own or with a classmate, go online and research a firm such as Kraft, General Mills, Ford, or Burger King to find out what kinds.
As sales representatives for a cooperative of organic farmers, you are about to make a sales presentation to a national supermarket chain.
Then take turns coming up with creative ways to close the deal—one of you plays the customer and the other plays the salesperson.
Cross-selling can be an effective way for a firm to expand. Locate an advertisement for a firm you believe could benefit from cross-selling.
What are the three primary objectives of advertising? Give an example of when each one might be used.
Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?
Identify and describe the different advertising media. Which are on the rise? Which are facing possible decline?
Explain how marketers assess promotional effectiveness. The effectiveness of advertising can be measured by both pretesting and posttesting.
Do you think Google is investing enough in efforts to measure the effectiveness of online display ads? Are you ever influenced by these ads?
Public relations. Visit the Web sites of at least three large, multinational corporations. Examples include Siemens, DuPont, and ExxonMobil.
Describe a public service announcement you have seen recently. Do you believe the announcement will help the organization achieve its goals? Why or why not?
What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service?
Identify a corporate sponsorship for a cause or program in your area, or find a local company that sponsors a local charity or other organization.
Which items caught your attention and perhaps made you save the mailing? Which items did you toss in the trash without even opening.
What is the role of integrated marketing communications (IMC) in a firm’s overall marketing strategy? When executed well, what are its benefits?
Differentiate between advertising and product placement. Which do you think is more effective, and why?
How does the nature of the market for a firm’s goods or services affect the choice of a promotion method?