Explaining how marketing plans differ at various levels


Assignment:

Explain how marketing plans differ at various levels in an organization. Top management spends more time engaged in strategic planning than middle- and supervisory-level managers, who tend to focus on narrower, tactical plans for their units. Supervisory managers are more likely to develop specific plans designed to meet the goals assigned to them, for example, streamlining production processes so that they operate more efficiently.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Explaining how marketing plans differ at various levels
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