How can marketers use sensory memory, Marketing Management

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How can marketers use sensory memory

Assignment:

Q1. Why are brand marketers concerned with stimulus discrimination?

Q2. What is the major difference between behavioral and cognitive theories of learning?

Q3. What is external memory, and why is it important to marketers?

Q4. How can marketers use sensory memory?

Q5. What advantages does narrative bring to advertising?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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