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Describe the various ways that marketers use their knowledge of the family life cycle when conducting marketing strategy and planning.
How to manipulate the two independent variables? How to measure the dependent variable? Briefly write the procedure of the study.
Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
We believe that when we post something on social media, we will get instant feedback from friends. What is the term for our beliefs of what will occur?
Assume that Qantas has identified Japan as a lucrative market. Analyse how the PESTLE factors might influence the marketing of Qantas to the Japanese market.
Develop the research framework based on above scenario. Advise marketing manager on principles for ethical research that involve humans that should be followed.
Analyzing the exchange risks, they decide to go with a hedging strategy that is highly flexible and will benefit them from any favorable movements in exchange.
Recommend five phrases that in your opinion should be used for the client's website PPC campaign. Explain your selection of the top five phrases.
Describe and explain the key elements of your social media strategic plan. Recommend the client's CONTENT marketing strategy.
How did competition in the AQUARIUS sports drink market/product help Coca-Cola? What types of product options or design will serve Coca-Cola's segments?
What is the maximum number of profiles that can be tested based on all possible comination of the product.
Customers -- Who typically purchases competitive products? Describe them using specific demographics and psychographics.
Why might a candy company utilize a longer channel of distribution than company selling restaurant equipment?
The evaluation process measures the reasons why are you conducting measurement, detail two reasons a company may be embarking on a social marketing campaign.
Your CEO has told you to pursue a sales-oriented pricing objective. Which one would you recommend: market share or sales maximization. Justify your answer.
Start with your own experience: What do you remember about the promotion? Do you remember seeing different kinds of communication from different media?
You are the marketing manager of a company you select (real or imagined). Identify and describe an implementation plan and change management best practices.
Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.
Which methodology would you recommend and why? Provide at least 2 reasons which explain why your chosen methodology is better in this particular situation.
Analyze each and provide an example of a promotion you could utilize for each to entice customers to try a new product.
How does a company communicate their brand identity to the target market they are offering their product (or service) to?
In your opinion, how, why and in what ways might the interaction between the parties change over time? Provide a clear rationale for your argument.
Imagine that you are the owners of the internet banking Service Company. Describe, in detail, your strategy, through the course of the negotiation.
After 25 years of ownership, the Bannerman family is selling their Toronto area automotive dealership. How would you present your case for the Bannerman family?