Problem: Marketing Plan Project
Explain me about the hydrogen fuel cars by creating a product in the market and Answer the following questions with detailed explanation
• Company and Product Overview - Describe your company and product.
• Mission Statement - Following the guidelines in the textbook for a good mission statement, draft a mission statement for your company or SBU.
• Marketing Objectives - What are your key marketing objectives?
• Industry Analysis (with in-text citations, references, and high quality sources), including:
1. Overview of the industry - What are the key problems and opportunities in the industry, what is the competitive structure (# and size of competitors), what are key issues that might affect your marketing strategy (think about each of the 4 P's).
2. Competition - Who are they? What is important to know about them? Describe your competition in detail.
3. Customers -- Who typically purchases competitive products? Describe them using specific demographics and psychographics.
4. Size of your market - Estimate the size of the market for your product in dollar revenue, profit potential, and/or number of customers.
5. PESTDCN - What are key marketing environment trends and issues being faced in your industry? Provide specific details and examples.