Problem
Planning, preparing and executing the right strategy is the most critical part of a negotiation. Read the below mini case study: Business partners Joseph Luso and Brian Crozier created UseMyBank, a Toronto-based financial services provider catering specifically to internet users and e-merchants. They appeared on "Dragons' Den". This is a highly rated Canadian television show, that allows entrepreneurs the opportunity to "pitch" their ideas to wealthy investors. Luso and Crozier were hoping to obtain $1 million in exchange for a 5% share of their business. The "Dragons", though, offered $1 million for a 40% share. Imagine that you are the owners of the internet banking Service Company. Describe, in detail, your strategy, through the course of the negotiation.