Explain your selection of the top five phrases


Problem

Assume that the client plans to run a PPC campaign is to SELL clients' products or services. Make ad group #1 for the client's PPC campaign by answering three questions below:

i. Recommend five phrases that in your opinion should be used for the client's website PPC campaign. Explain your selection of the top five phrases.

ii. Choose the first phrase from your above "top five" list, and create two Google ads for the phrase

iii. List at least 6 more phrases that could be used within the same ad group.

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Marketing Management: Explain your selection of the top five phrases
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