Analyze the exchange risks they decide to go with a strategy, Marketing Management

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Analyze the exchange risks they decide to go with a strategy

Problem

A Chinese clothing company is considering exporting its product to a well-established department store in Spain.

After analyzing the exchange risks, they decide to go with a hedging strategy (Yuan/Euro) that is highly flexible and will benefit them from any favorable movements in the exchange. What hedging strategy did they choose?

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Marketing Management: Analyze the exchange risks they decide to go with a strategy

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Marketing Management: Analyze the exchange risks they decide to go with a strategy

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