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Should WAI modify its compensation system? Would you advise management to introduce individual sales commissions for the sales force?
Problem: How does Amazon compare and contrast it's online shopping vrs it's physical stores shopping situations?
Problem: What was the closing price per share for Drizel on the day before the trading shown on this listing?
Problem: Explain Managing service personnel for Maxis Berhad company in terms of low contact services and high contact services
Problem: Propose a step-by-step research strategy for gathering field data in an SMB scenario
Use the difference-in-differences approach to come up with an estimate of the effect of the loyalty program on Alice
Problem: In your opinion, why is International Marketing important?
How does behavior data play a part in marketing decisions? How is consumer/behavior data collected?
Problem: Explain how market and product factors affect channel choices. Provide examples.
Discuss a marketer/brand you do business with that does a good job of Customer Relationship Management. What do they do that effectively makes you feel bonded
Problem: How does the Westin hotel keep their brand promise to their customer base (i.e., their target market).
When customers go shopping at some retailers, they get asked for their phone number and/or email address at the checkout counter.
In this commercial I see a couple of target markets, and as a marketer, you have to find a target market. LeBron James is one of the hottest spokes
Question: What are ways to strengthen your sales and marketing readiness?
show how G4S's relationship marketing activities influence the overall effectiveness of its relationship marketing.
What, so far, have you learned that was new, or challenged your existing preconceptions? Would a career in marketing and advertising be a good ?t for you
Propose an alternative market selection approach. Provide examples to help illustrate your answer
If you were the Marketing Manager or working with a Marketing Department in your property, how would you qualify and approach the service level
Evaluate Gatorade's decision to launch the new G Series product line and the challenge this represents to the company
Interpret briefly, the 'positions on the loyalty ladder' in terms of how firms should view and treat their customers in business markets.
Emerging Markets: Competing in the Indian Retail Industry What are respons of existing players (incumbents) such as unorganized shops, organized supermarkets
Select a product from the Brands section of P & G's website and discuss the elements of their promotional mix by addressing the following
Problem: When marketing and selling to consumers what kinds of conduct are prohibited?
What qualities do you look for in a supplier? Discuss in detail the phases of procurement cycle with example.
Why is it important for a buyer to be a good customer to the supplier? How can the buyer do to become a good customer?